Author Archives: Chris Hobbick

Situation Virgin Sport recently acquired a series of races, but wanted to re-invent the race event category through new experiences. Together, we set out to co-create an entirely new category of race day experiences with their customers. Solution Through pre-research and a two-day workshop with consumers interested in fitness and running, we brought the Virgin […]

Situation Johnson & Johnson continues to blaze new paths across global health. However, the organization did not have a clear and aligned Innovation Story to share with internal and external audiences. Using the powerful combination of design thinking and communications strategy, we set out to re-define and scale J&J’s Innovation narrative and strategy to more […]