Innovation Relations™ combines communications and design thinking to rapidly prototype, validate, and build experiences worth sharing.

OUR APPROACH

Innovative thinking, Innovation Relations, Innovation Communications, Design, Thinking Rapid Prototyping, Storytelling

ALIGN

DESIGN

Innovation Relations, Innovation Communications, Design, Thinking Rapid Prototyping, Storytelling

BUILD

Innovation Relations uses design thinking & best practices from the tech world to align your company’s innovation strategy & communications, prototype new brand experiences & deliver a story to the market that makes people believe in the future you’re building.

THE IMPACT

AUDIENCE EMPATHY

Receive high-fidelity feedback to discover deep insights and opportunities to build communications experiences your customers, employees, and other audiences truly want.  

MITIGATE RISK

Remove doubt by validating communications programs and strategies with your audience from the very beginning. Launch campaigns you know your audience will love and share. 

A NEW APPROACH

Transform how your team approaches new challenges by learning to use design thinking and rapid prototyping for communications strategy. 

THE PROGRAM

INNOVATION RELATIONS PROCESS

  1. Quantitative & Qualitative Research

  2. Audience Insights Report

  3. Design Communications Challenges & Teams

  4. Rapid Prototyping Workshop featuring In-Person Audiences

  5. Innovation Relations Playbook with Prototypes & Launch Plan

  6. Prototype Testing & Refinement

  7. Creative Development & Production

  8. Launch Innovation Relations Campaigns

RECENT PROGRAM CASE STUDIES

Virgin Sport: Creating the Sport Experience of the Future
Johnson & Johnson: Building an Innovation Narrative for Internal & External Audiences
BUILD YOUR INNOVATION RELATIONS PROGRAM